The Sims 4 is nearing 10 years on the market, and while a 5th entry has been announced to be in the works, the 2014 title is continuing to grow at a rapid pace. With the game having gone free-to-play back in October of last year, The Sims 4 has now managed to surpass 70 million players – making it by far the biggest title in the franchise.

Making the announcement via a press release, The Sims developer Maxis revealed that “The Sims 4, the latest iteration of the popular life simulation game and the most widely played game in the 23-year history of The Sims franchise, now reaches more than 70 million players around the world.”

The team also revealed that since the base game went free-to-play late last year, The Sims 4 has managed to amass a further 16 million new players – with average weekly users increasing by over 50% (and 75% of new users hailing from outside the US).

Back in October 2022 it was officially announced that a Sims 5 is on its way, and while we have yet to see anything from the game, it is interesting to note the second wind that The Sims 4 is currently experiencing despite confirmation of its sequel.

Speaking on the success of The Sims 4, executive producer Phillip Ring said “It’s incredible to see how much our community has grown over the past eight years, and our players continue to inspire us with the countless ways they explore life in The Sims 4. We know The Sims 4 continues to be a creative outlet for people, and our team strives to deliver new and innovative gameplay content that empowers our players to embrace the chaos that comes with self-discovery.”

KitGuru says: What do you think of The Sims 4? Do you still play it? What changes would you like to see addressed with The Sims 5? Let us know down below.